The Hartman Group has prepared a report  where they explore the culture through consumer's eye..they named it as " Big Ideas and Things We Like"  and they described it as follows:
"Trends don’t happen every day. Rather than chasing trends just to see where they might lead us, The Hartman Group remains dedicated to the way we do things: exploring culture through the consumer lens, listening to what consumers are saying and reflecting on consumers' actual behaviors. This report considers many of the threads and themes that guide our thinking on a daily basis. From frugality to back yard chicken farming to social media and beyond, this report covers it all."

I strongly encourage you to view this report from here, if you like there is also a pdf downloadable version as well.