Cadbury yesterday (15 December) attacked predator Kraft Foods after the US food giant claimed Cadbury was opening its shareholders to "significant risk". Kraft, issued a statement and questioned the defense of Cadbury as an independent company which was centered on move to raise its sales, margins and dividend targets.Kraft questioned how the company could meet the loftier goals and insisted its bid would give better value to Cadbury investors.
"Kraft seem to have run out of ideas," a Cadbury spokesman told . "Neither our shareholders nor the market as a whole seem to have had any problems understanding the detail in our business plan or the defence we presented yesterday.No smoke and mirrors will change the fact that Kraft's offer remains derisory. We will continue to communicate directly with our shareholders about the significant value in their business as we have throughout this unwelcome approach."
Source: just-food.com and British press