Cadbury UK owned by Kraft has launched its marketing campaign for the London 2012 Olympics. Cadbury's "Spots v Stripes" program aims to make people in the UK and Ireland play games along with the olimpics. Cadbury is the official treat provider for the Olimpics.

Consumers are being invited to sign up to a website, where they can win points by organising and playing games in their schools, workplace and neighbourhoods.The campaign will be taken nationwide throughout the summer, with events planned in Glasgow, Leeds, London and Birmingham.

Mr. Nick Bunker, president of Kraft Food's UK and Irish business, said: "With Spots v Stripes we hope to create the biggest game the UK has ever seen - encouraging people to play games again and bring back the joy of community spirit in a fun and innovative way."

source, newspapers and just-food.com