Campbell Soup Company outlined long-term growth plans for its core businesses in healthy beverages, baked snacks and simple meals during a meeting with investors.  Mr.Douglas R. Conant, Campbell’s President and CEO, revealed company’s strategies, recent performance and key success factors.

Mr. Conant outlined Campbell’s key success factors for long-term growth:

  • Drive superior sales growth in healthy beverages and baked snacks through increased innovation, including wellness, and higher levels of marketing support.
  • Improve sales growth in simple meals by: Expanding its global soup leadership position with regional business building efforts, stepped up innovation and increasing emphasis on emerging markets for long-term growth; and increasing its focus on meal makers such as broth, sauces and cooking soups.

Campbell outlined growth plans for healthy beverages, anchored by “V8” juices, and baked snacks, anchored by Pepperidge Farm and Arnott’s, and said it intended to increase its focus on these businesses.

You may read more details on Campbell's plans here.

source: flex-news-food.com