Posted by Turgut Ziyal on Friday, January 22, 2010,
In :
Marketing
Food and drinks firms which regularly increase their investment in marketing typically see more rapid revenue and profit growth than their cautious rivals, a new study has found. Deutsche Bank analysed the performance of 30 of the biggest companies in food and drinks industry– including Carlsberg, Danone, Diageo, Nestlé and Reckitt-Benckiser – over the last 15 years. It found that organisations which committed more funds to communications saw their sales rise 30% more quickly than competit... Continue reading ...
Posted by Turgut Ziyal on Tuesday, December 8, 2009,
In :
Marketing
Shopper marketing concept gets more and more important in FMCG. That's why although this is not a dierect food news I wanted to share it with you....
Major marketers like Procter & Gamble and GlaxoSmithKline are making increased use of shopper marketing in an effort to reach consumers at the decisive stage of the purchase process. A new study from Nielsen, the research firm, found that 9% of Americans "dislike" or "hate" grocery shopping, while 38% regard it as "a chore, but not difficult," and... Continue reading ...
Posted by Turgut Ziyal on Monday, December 7, 2009,
In :
Marketing
Kraft, the US food giant, is continuing to develop its presence on Apple's iPhone, as part of its broader effort to connect with consumers using mobile marketing. The owner of brands such as Oscar Meyer Deli and Philadelphia first launched its iPhone application, the iFood Assistant, late last year, charging consumers 99 cents to download it. Alongside a diverse mixture of recipes and videos, the device provided a range of other services, such as a virtual shopping list and a grocery store loc... Continue reading ...
Posted by Turgut Ziyal on Thursday, November 5, 2009,
In :
Marketing
The Kellogg Company, the cereal giant has appointed advertising agency Leo Burnett to handle its global advertising business, except for the Asia Pacific region, according to sources. Leo Burnett replaces JWT Worldwide. The appointment follows a review, first reported in August, that the company was reviewing its ad agency roster in a bid to reduce the number of marketing communications suppliers it employs and cut costs.
Kellogg posted a double-digit increase in its advertising expenditure ... Continue reading ...
Posted by Turgut Ziyal on Thursday, October 29, 2009,
In :
Marketing
What does the worldwide, technologically enabled drive for conversations mean for marketers? It means you're no longer marketing products or services -- you're marketing conversations. It means marketing-communication planning should be driven by a conversation strategy.
The right conversation strategy answers two big questions: What meaningful content will attract sufficient conversations with the right people? And, how will you jump-start conversations and keep them alive?
If you like to ... Continue reading ...
Posted by Turgut Ziyal on Saturday, October 24, 2009,
In :
Marketing
Data sourced from PR Week, Procter & Gamble, Coca-Cola; 23 October 2009
NEW YORK: Coca-Cola, the soft drinks giant, and Procter & Gamble, the FMCG company, are both turning to consumers in an effort to promote their products, having announced separate competitions to find bloggers who will produce and share information about their brands. As previously reported, Coke has stated its intention to adopt a "far more aggressive digital presence" in the future, while P&G has also increased its outp...
Posted by Turgut Ziyal on Friday, October 16, 2009,
In :
Marketing
An article on Advertising Age argues that in our digital world the role of the brand manager changes: " Managing a brand has always been a slightly odd concept, given that consumers are the real arbiters of brand meaning, and it's become increasingly outmoded in today's two-way world. That's why a new report is going to recommend changing the name "brand manager" to "brand advocate," and fundamentally changing marketer organizations in response to the onset of the digital age. " Read the articl... Continue reading ...
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About This Blog:
| getfoodnews |
| Turgut@Getfoodnews.Com |
In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document.
I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.
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