Showing category "advertising & promotions" (Show all posts)

KFC pulls Australian Ad after complaints in US

Posted by Turgut Ziyal on Friday, January 15, 2010, In : advertising & promotions 

Fast food giant KFC has pulled an Australian television advertisement after it was branded racist in the United States.

The ad depicts a white Australian cricket fan subduing boisterous black West Indian fans by sharing his fried chicken.

"Need a tip when you're stuck in an awkward situation?" the Australian asks. "Too easy," he adds after the West Indian supporters surrounding him give up their celebrating to eat his KFC.

The spot, which foreshadows a much-anticipated clash between the tw...


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German Judge rules Carat to open books

Posted by Turgut Ziyal on Friday, January 15, 2010, In : advertising & promotions 
A German court battle has put the relationship between marketer and media agency on trial as French dairy giant Danone Groupe accuses Aegis Media of failing to pass on the full benefit of discounts gained from bulk media purchases more than five years ago.

In an attempt to resolve the dispute, the Higher Regional Court in Munich has ruled verbally that Aegis Media's Carat operation in Germany must open up its books. Aegis, unwilling to reveal sensitive market information, is awaiting the wr...


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About This Blog:


getfoodnews In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document. I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.
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