Kraft is planning to increase its adspend in the second half of 2010, and will not "tolerate" the widespread use of promotions to enhance its position."Our focus has been and will continue to be on advertising and marketing investments that will build our brands for the long term," said Irene Rosenfeld, the company's chief executive.

Kraft's "priority brands" - which include Kraft Singles, Philadelphia cream cheese and Velveeta processed cheese - received a considerable share of its expenditur...
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Kraft Foods has launched an iPad app in the US to help families expand their cooking knowledge and learn basic kitchen skills. The app, called Big Fork Little Fork, features 300 recipes, how-to videos, educational games and interactive elements to help parents involve their children at mealtime. It has been created with Meredith Integrated Marketing and its partner agency The Hyperfactory.

In autumn, Kraft Foods will partner with a group of celebrity chefs to develop chef-branded content p...

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The Organisers of the 57th Cannes Lions International Advertising Festival presented this year’s prestigious Advertiser of the Year award to the Anglo-Dutch consumer goods giant, Unilever, owner of many of the world’s best-loved foods, beverages and home & and personal care brands.

Known around the world for their thought-provoking yet entertaining advertising campaigns, Unilever won their first Cannes Lion for OMO washing powder back in 1961. Since then, Unilever brands have gone on to wi...
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Fast food giant KFC has pulled an Australian television advertisement after it was branded racist in the United States.

The ad depicts a white Australian cricket fan subduing boisterous black West Indian fans by sharing his fried chicken.

"Need a tip when you're stuck in an awkward situation?" the Australian asks. "Too easy," he adds after the West Indian supporters surrounding him give up their celebrating to eat his KFC.

The spot, which foreshadows a much-anticipated clash between the tw...

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A German court battle has put the relationship between marketer and media agency on trial as French dairy giant Danone Groupe accuses Aegis Media of failing to pass on the full benefit of discounts gained from bulk media purchases more than five years ago.

In an attempt to resolve the dispute, the Higher Regional Court in Munich has ruled verbally that Aegis Media's Carat operation in Germany must open up its books. Aegis, unwilling to reveal sensitive market information, is awaiting the wr...

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