Showing category "consumer research" (Show all posts)
Nowadays, many analysts are trying to define the consumer attitude during post-recovery period after the economic downturn. Most of these studies suggest that the consumers have changed their shopping behaviour like preferring private label products during the crisis period and now even after the economy hints an upward trend, they will keep these attitutes. In this blog apart from sharing with you the most important or interesting (according to me) daily news in the food industry, I am al... Continue reading ...
After decades of behaving differently, Japanese consumers suddenly look a lot like their counterparts in Europe and the United States. Celebrated for their willingness to pay for quality and convenience and usually uninterested in cheaper products, Japanese consumers are now flocking to discount and online retailers. Sales of relatively affordable private-label foods have increased dramatically, and many consumers, despite small living spaces, are buying in bulk. Instead of eating out, people... Continue reading ...
Brands made by Starbucks, Coca-Cola and PepsiCo are among the products that have attracted the most new customers in the US this year, according to a recent report. Market Force Information, the information and insights specialist, surveyed nearly 6,000 shoppers, in order to determine which goods had secured their custom for the first time in January 2010. The coffee range launched into grocery stores by Starbucks last year came out on top in the tea and coffee sector, and proved twice as popu... Continue reading ...
A follow-up study announced by Shoppercentric, an independent agency specialising in shopper behaviour research, shows that due to the recession, the number of consumers that have had to make significant adjustments to their weekly grocery shopping continues to rise and now represents nearly a third of the UK population (30%) - an increase of 25% on January 2009.
This study follows up from Shoppercentric’s “Shopping in the Recession” January 2009 report, and its purpose is to provide... Continue reading ...
After an uncertain 2009 for consumers and brands alike, The Oxford Research Agency predicts that 2010 will see an uplift in consumer confidence providing opportunities for brands to take a positive approach for the year ahead.
2009 was encapsulated by uncertainty reflected in a cautious consumer which in turn led to brands reigning back on NPD and product development.
As predicted by Mintel in its recent report on global consumer trends, 2010 should see a return to consumer confidence.
Re-ev... Continue reading ...
The Hartman Group has prepared a report where they explore the culture through consumer's eye..they named it as " Big Ideas and Things We Like" and they described it as follows: "Trends don’t happen every day. Rather than chasing trends just to see where they might lead us, The Hartman Group remains dedicated to the way we do things: exploring culture through the consumer lens, listening to what consumers are saying and reflecting on consumers' actual behaviors. This report considers many ... Continue reading ...
A majority of consumers in markets like France and Germany have increased their expenditure in the last ten years, but many are cautious about their prospects for the next decade. Harris Interactive, the research firm, conducted a survey of 6,182 adults in France, Germany, Spain, the UK and US on behalf of the Financial Times, the daily newspaper. Some 43% of Americans said they were "optimistic" about the coming decade, compared with 41% of Spaniards, 37% of Germans, 31% of Italians, 29% of Br... Continue reading ...
Consumer spending in Spain is likely to fall by almost 10% over the holiday season this year, with the climate unlikely to improve substantially in 2010, according to new figures. Deloitte, the consultancy, has predicted that expenditure levels in the country will decline by 9.1% over the festive period, compared with an average of 6.3% across Western Europe as a whole. Miguel Angel Fraile, general secretary of the Spanish Retailers Association, suggested that shoppers may be postponing making ... Continue reading ...
Confectionery, magazines and soft drinks are the top categories purchased frequently by the most shoppers on an impulse basis, according to a Front-End Focus consumer study.
Of the respondents, 90 percent told researcher Dechert-Hampe & Co. they occasionally purchase items from the checkout, which makes up more than one percent of total store sales.
The study, sponsored by Mars Chocolate North America, The Wm. Wrigley Jr. Co., The Coca-Cola Co. and Time-Warner Retail Sales & Marketing, show... Continue reading ...
New York-based GfK Custom Research North America said America is entering a new age of "green pragmatism" in which attitudes toward environmentalism are shifting away from altruistic motivations toward more practical drivers such as saving money, improving health or safety, and offering better value.
Although more consumers than ever report they are making lasting changes in their environment-related behavior, new data from GfK Roper Consulting, the research firm's consumer trends divi... Continue reading ...
Once again, the Holiday season is upon us. What this means, of course, is that food takes center stage in our many celebratory occasions. With food on our brain, Hartman Group has put together this slideshow bringing together highlights on reimagining convenience foods and healthy eating trends. Bon appétit! Read more >> http://www.tailorednews.com/r/kvSJqBYVLdbVqiQ0z.htm Continue reading ...
Data sourced from European Commission; 30 November 2009
BRUSSELS: Consumer confidence levels in Europe remain inconsistent, as the economic downturn continues to exert an influence on popular perceptions across the region, new statistics show.
According to a regular index compiled by the European Commission, the public sentiment score in Germany stood at –19 points in November, down three points month-on-month, while France improved by the same amount, to –18 points.
In the UK, this total ... Continue reading ...
A new study from Rice University’s Jones Graduate School of Business, Houston, found that Americans who believe in equality are more impulsive shoppers. And these findings have implications for product marketing tactics in countries in which shoppers are more likely to buy on impulse, the university said.
According to the study, “Power-Distance Belief and Impulsive Buying,” power-distance belief (PDB) is the degree of power disparity the people of a culture expect and accept. It i... Continue reading ...
Cardamom tops list of next year's hottest flavors.
Cardamom? Capua'u? They might not be household names just yet, but according to Mintel International Group Ltd., Chicago, they are among the top six new flavors for 2010.
Even as the economy recovers, "we expect people to continue the trend of eating at home,” said Mintel's leading new products expert Lynn Dornblaser. “The home cook is becoming more advanced and is looking to test his or her cooking skills by trying new spices and fla... Continue reading ...
Following its study of 18 countries and 18000 consumers, Deloitte concludes shoppers in western Europe are each set to spend, on average, €190 on food over the seasonal period, a fall of 3.5 per cent on 2008 figures. And reflecting the challenging economic climate, cost is the number one criteria.
"Price and value for money are far and away the prime concerns for consumers this Christmas," Deloitte partner Gilles Goldenberg told a press conference in Paris. Further, the consumer is prepar... Continue reading ...
Cash-strapped consumers might not be hitting the malls with the same gusto they did pre-recession, but an expected uptick in food and beverage sales is likely to salvage the 2009 holiday shopping season, according to new research from Los Angeles-based research firm IBISWorld.
"The recession has caused people to go back to family values as opposed to simply buying presents," IBISWorld Senior Analyst Toon van Beeck explained. "Consumers just don't have the money to fork out on unnecessary gif... Continue reading ...
As the importance of the social networks like facebook, twitter, linkedin increase in last few years, they are now also started to be used more efficiently by marketeers...Razorfish, the digital agency, part of Publicis Groupe, surveyed 1,000 Americans in an effort to identify the characteristics of "connected consumers"..Among participants tracking brands on Twitter, 44% said access to exclusive deals was the main reason for doing so, a total that fell to 23.5% opting to link to these feeds ... Continue reading ...
Recent research conducted by Deloitte, found that 74% of Americans intend to buy a greater number of items on sale during the holidays this year, while 54% will use more coupons.
Wal-Mart debuted it's festive campaign, in the form of its "Christmas Wish" TV spot, last week, and has also recently started to sell 100 toys for $10.
Kmart, the discount department store chain, launched its holiday ad platform, based around the tagline "There's Smart and There's Kmart Smart", more than a month earli... Continue reading ...
The recession changes habits
him!’s latest Recession Track study reveals some optimistic signals which suggest consumers are starting to feel that the worst is over. Compared to 6 months ago.
Fewer consumers say that they are planning to buy more retailers’ value own label products in the next 12 months.
The % of consumers who will be shopping around for the best promotions MORE in the next 12 months, has decreased.
Fewer consumers are planning to set a weekly budget.
Only 37% o... Continue reading ...
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About This Blog:
| getfoodnews |
| Turgut@Getfoodnews.Com |
In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document.
I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.
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