Showing category "consumer research" (Show all posts)
Sweets and chocolate remain at the top spot for unplanned grocery buys, according to a new UK survey, however there’s a risk that promotions could rob confectionery of its indulgent, luxury status, says Shoppercentric.
Shoppercentric’s online study, involving 1,054 participants found that despite financial concerns, British adults are making more food buys on impulse than in 2008, when the initial survey was carried out. Following on from the recession, many confectioner’s response is... Continue reading ...
Euromonitor International has identified the five biggest global trends that are influencing consumer markets and business environments. Embracing these will enable companies to identify the target markets of the coming years. The most important trend is the shift in global power to the East. Asia Pacific will account for 43% of world GDP in 2020 in PPP terms and emerging countries will play a larger role in world exports and global production.
However, world commodities and natural resources ... Continue reading ...
Nestlé has officially opened a £1 million extension to its simulated shopping centre in the UK. The Insight and Learning Centre is one of a worldwide series of centres established to provide retailers with the strategic insight to optimise their sales while growing Nestlé’s range of products in stores.
Combining consumer and shopper research with digital technology, the centres are used to demonstrate how people behave when shopping and when using Nestlé products at home. The York cent... Continue reading ...
The Istanbul Consulting Company prepares exclusive reports on many categories of Turkish Food and Beverages Industry. These reports cover market metrics, market shares and distributions, competition and competitive portfolio, regulatory environment, opportunities and threats for newcomers. The managing partner of The Istanbul Consulting Company Turgut Ziyal is a veteran of Turkish Food Industry with 25 years of experience as senior executive in various multinational companies in Turkey. Turgu... Continue reading ...
PepsiCo is endeavouring to enhance its "digital fitness" as a means of connecting with shoppers in new ways. Speaking at the annual South by Southwest Interactive event, Bonin Bough, the company's global digital and social media director, argued there is an urgent need for change among marketers. "The pace of innovation is happening at a rate we've never seen. The pace of consumer adoption is happening at a rate we've never seen," he said. As evidence of this shift, Bough pointed out that mor... Continue reading ...
Consumer involvement with sustainability is influenced by a very broad array of factors, and for consumers sustainability is more than just "green." As literal "consumers" they also consider the social, economic and personal ramifications for adopting certain products, not just the "environmental" consequences. Yet while it's these factors and the product contents that ultimately influence their perceptions of quality (which may in turn influence notions of sustainability), packaging and pack... Continue reading ...
Americans are expanding their taste for ethnic cuisines, as some flavors that were once considered exotic have entered the mainstream, according to market research organization Mintel.
Italian, Mexican and Asian foods have become so commonplace in the United States that they are hardly considered ethnic anymore, Mintel said. But lesser-known ethnic foods, such as Japanese, Caribbean and Thai, have seen a surge in popularity. In 2010, Mintel’s Global New Products Database (GNPD) found a 23... Continue reading ...
In January issue of strategy+business magazine issued by booz&co there is an interesting article titled " Five Industries Hit the Reset Button". I am copying here the section about consumer goods industry by summarizing it, if you like to read whole article click here, or to read full section about consumer goods industry click here: Although the consumer sector fared better than many others in 2010, much of this improvement was due to productivity gains. In 2011, leading consumer products comp... Continue reading ...
Millions of older consumers, despite their rising spending power, are set to face difficulties when buying and using products this Christmas because of the restrictive design of many goods and shops, a new report reveals. Research by the International Longevity Centre (ILC-UK) for Age UK shows that while accounting for a growing slice of the nation’s purchasing power – nearly £100bn a year – consumers aged 65-plus are facing design barriers at every stage of the shopping experience. It... Continue reading ...
In recent strategy+business magazine there was an intersting article about post recession consumers' attitudes..Article's writer John Gerzema says: "Consumer spending patterns are changing as part of a trend that has been quietly gathering strength over the past 10 years. Say hello to a lifestyle more focused on community, connection, quality, and creativity. People are returning to old-fashioned values to build new lives of purpose and connection. They also realize that how they spend their ... Continue reading ...
As 2011 is at the corner, you can find many articles, blogs about 2011 trends..herebelow you will find six food trends offered by Phil Lempert who is the contributing editor of Supermarket News and CEO of The Lempert Report and SupermarketGuru.com .
The updated USDA dietary guidelines — in conjunction with technological advancements and the First Lady's ‘Let's Move’ program — will mark 2011 as the year that finally empowers Americans to make permanent, positive changes in their diets. ... Continue reading ...
Representing more than 75 million consumers, Millennials are the largest generation in U.S. history - outnumbering Boomers by over a million. Hartman Group searches how and what are the eating habits of this generation in a series of articles. You can read the first here and follow the others when published... Continue reading ...
Frugal spending habits consumers developed during the recession appear to be deeply ingrained as consumers continue to cut back on food spending, according to a survey by Booz & Co., a global management consulting firm.
Consumers have cut back 28% on food at home expenditures this year, which is an increase from a 23% cutback in 2009.
“The new frugality that consumers reported last year — one that requires trade-offs between price, brand and convenience — has become dominant and ing... Continue reading ...
Nielsen, the research firm, reported that FMCG sales in Europe rose by just 0.8% in value terms in the second quarter, the first time this figure has fallen below 1% since it starting publishing data in 2007. This marks a decline from totals of over 6% recorded in 2007 and 2008, 3.2% in 2009 and 2.5% in Q1 2010. In all, 15 of the 21 countries assessed generated weaker growth in volume sales in Q2 than Q1. Nielsen expects this trend to continue until the European consumer is convinced that reco... Continue reading ...
A recent report by the US government claims EU-27 demand for organic products continues to grow. Report evaluates this growth as new opportunities for the US exporters of organic food ingredients and unprocessed products. Recent discussions between the U.S. and the EU on an equivalence agreement could further enhance these trade opportunities. You can read details and the full report here. Continue reading ...
The proportion of the adult population in the UK classified as obese has soared, according to a report by the Office of National Statistics (ONS). The 'Social Trends' report, published revealed that 25% of UK adults were obese in 2008, up from 16% in 1994.
Campaigners have placed the blame on food manufacturers for the rising number of people in the UK who are obese.However, the country's food industry trade body said manufacturers have “shown leadership” on the issue through the devel... Continue reading ...
Many shoppers in the US are now displaying stronger preferences for specific brands than was the case last year, although a large number of consumers remain cautious. RetailingToday has released the results of its annual survey of popular spending habits in America, which has been conducted every year for over two decades.Its Top Brands study revealed that in 13 of 17 categories, including snacks, confectionery, grocery, electronics and toys, participants were exhibiting greater attachment to ... Continue reading ...
According to a new research from Information Resources Inc. (IRI), snack food volume declined about 1 percent in 2009 in US, driven by decreases among some of the segment's top performers, including chocolate candy (-6 percent), cookies (-5 percent) and crackers (-3 percent). But thanks to a 4 percent average price increase across categories, total snack food dollar sales edged up about 3 percent from 2008 to 2009, salvaging what could have been a poor year for the segment. Categories that re... Continue reading ...
Nowadays, many analysts are trying to define the consumer attitude during post-recovery period after the economic downturn. Most of these studies suggest that the consumers have changed their shopping behaviour like preferring private label products during the crisis period and now even after the economy hints an upward trend, they will keep these attitutes. In this blog apart from sharing with you the most important or interesting (according to me) daily news in the food industry, I am al... Continue reading ...
After decades of behaving differently, Japanese consumers suddenly look a lot like their counterparts in Europe and the United States. Celebrated for their willingness to pay for quality and convenience and usually uninterested in cheaper products, Japanese consumers are now flocking to discount and online retailers. Sales of relatively affordable private-label foods have increased dramatically, and many consumers, despite small living spaces, are buying in bulk. Instead of eating out, people... Continue reading ...
Brands made by Starbucks, Coca-Cola and PepsiCo are among the products that have attracted the most new customers in the US this year, according to a recent report. Market Force Information, the information and insights specialist, surveyed nearly 6,000 shoppers, in order to determine which goods had secured their custom for the first time in January 2010. The coffee range launched into grocery stores by Starbucks last year came out on top in the tea and coffee sector, and proved twice as popu... Continue reading ...
A follow-up study announced by Shoppercentric, an independent agency specialising in shopper behaviour research, shows that due to the recession, the number of consumers that have had to make significant adjustments to their weekly grocery shopping continues to rise and now represents nearly a third of the UK population (30%) - an increase of 25% on January 2009.
This study follows up from Shoppercentric’s “Shopping in the Recession” January 2009 report, and its purpose is to provide... Continue reading ...
After an uncertain 2009 for consumers and brands alike, The Oxford Research Agency predicts that 2010 will see an uplift in consumer confidence providing opportunities for brands to take a positive approach for the year ahead.
2009 was encapsulated by uncertainty reflected in a cautious consumer which in turn led to brands reigning back on NPD and product development.
As predicted by Mintel in its recent report on global consumer trends, 2010 should see a return to consumer confidence.
Re-ev... Continue reading ...
The Hartman Group has prepared a report where they explore the culture through consumer's eye..they named it as " Big Ideas and Things We Like" and they described it as follows: "Trends don’t happen every day. Rather than chasing trends just to see where they might lead us, The Hartman Group remains dedicated to the way we do things: exploring culture through the consumer lens, listening to what consumers are saying and reflecting on consumers' actual behaviors. This report considers many ... Continue reading ...
A majority of consumers in markets like France and Germany have increased their expenditure in the last ten years, but many are cautious about their prospects for the next decade. Harris Interactive, the research firm, conducted a survey of 6,182 adults in France, Germany, Spain, the UK and US on behalf of the Financial Times, the daily newspaper. Some 43% of Americans said they were "optimistic" about the coming decade, compared with 41% of Spaniards, 37% of Germans, 31% of Italians, 29% of Br... Continue reading ...
Consumer spending in Spain is likely to fall by almost 10% over the holiday season this year, with the climate unlikely to improve substantially in 2010, according to new figures. Deloitte, the consultancy, has predicted that expenditure levels in the country will decline by 9.1% over the festive period, compared with an average of 6.3% across Western Europe as a whole. Miguel Angel Fraile, general secretary of the Spanish Retailers Association, suggested that shoppers may be postponing making ... Continue reading ...
Confectionery, magazines and soft drinks are the top categories purchased frequently by the most shoppers on an impulse basis, according to a Front-End Focus consumer study.
Of the respondents, 90 percent told researcher Dechert-Hampe & Co. they occasionally purchase items from the checkout, which makes up more than one percent of total store sales.
The study, sponsored by Mars Chocolate North America, The Wm. Wrigley Jr. Co., The Coca-Cola Co. and Time-Warner Retail Sales & Marketing, show... Continue reading ...
New York-based GfK Custom Research North America said America is entering a new age of "green pragmatism" in which attitudes toward environmentalism are shifting away from altruistic motivations toward more practical drivers such as saving money, improving health or safety, and offering better value.
Although more consumers than ever report they are making lasting changes in their environment-related behavior, new data from GfK Roper Consulting, the research firm's consumer trends divi... Continue reading ...
Once again, the Holiday season is upon us. What this means, of course, is that food takes center stage in our many celebratory occasions. With food on our brain, Hartman Group has put together this slideshow bringing together highlights on reimagining convenience foods and healthy eating trends. Bon appétit! Read more >> http://www.tailorednews.com/r/kvSJqBYVLdbVqiQ0z.htm Continue reading ...
Data sourced from European Commission; 30 November 2009
BRUSSELS: Consumer confidence levels in Europe remain inconsistent, as the economic downturn continues to exert an influence on popular perceptions across the region, new statistics show.
According to a regular index compiled by the European Commission, the public sentiment score in Germany stood at –19 points in November, down three points month-on-month, while France improved by the same amount, to –18 points.
In the UK, this total ... Continue reading ...
A new study from Rice University’s Jones Graduate School of Business, Houston, found that Americans who believe in equality are more impulsive shoppers. And these findings have implications for product marketing tactics in countries in which shoppers are more likely to buy on impulse, the university said.
According to the study, “Power-Distance Belief and Impulsive Buying,” power-distance belief (PDB) is the degree of power disparity the people of a culture expect and accept. It i... Continue reading ...
Cardamom tops list of next year's hottest flavors.
Cardamom? Capua'u? They might not be household names just yet, but according to Mintel International Group Ltd., Chicago, they are among the top six new flavors for 2010.
Even as the economy recovers, "we expect people to continue the trend of eating at home,” said Mintel's leading new products expert Lynn Dornblaser. “The home cook is becoming more advanced and is looking to test his or her cooking skills by trying new spices and fla... Continue reading ...
Following its study of 18 countries and 18000 consumers, Deloitte concludes shoppers in western Europe are each set to spend, on average, €190 on food over the seasonal period, a fall of 3.5 per cent on 2008 figures. And reflecting the challenging economic climate, cost is the number one criteria.
"Price and value for money are far and away the prime concerns for consumers this Christmas," Deloitte partner Gilles Goldenberg told a press conference in Paris. Further, the consumer is prepar... Continue reading ...
Cash-strapped consumers might not be hitting the malls with the same gusto they did pre-recession, but an expected uptick in food and beverage sales is likely to salvage the 2009 holiday shopping season, according to new research from Los Angeles-based research firm IBISWorld.
"The recession has caused people to go back to family values as opposed to simply buying presents," IBISWorld Senior Analyst Toon van Beeck explained. "Consumers just don't have the money to fork out on unnecessary gif... Continue reading ...
As the importance of the social networks like facebook, twitter, linkedin increase in last few years, they are now also started to be used more efficiently by marketeers...Razorfish, the digital agency, part of Publicis Groupe, surveyed 1,000 Americans in an effort to identify the characteristics of "connected consumers"..Among participants tracking brands on Twitter, 44% said access to exclusive deals was the main reason for doing so, a total that fell to 23.5% opting to link to these feeds ... Continue reading ...
Recent research conducted by Deloitte, found that 74% of Americans intend to buy a greater number of items on sale during the holidays this year, while 54% will use more coupons.
Wal-Mart debuted it's festive campaign, in the form of its "Christmas Wish" TV spot, last week, and has also recently started to sell 100 toys for $10.
Kmart, the discount department store chain, launched its holiday ad platform, based around the tagline "There's Smart and There's Kmart Smart", more than a month earli... Continue reading ...
The recession changes habits
him!’s latest Recession Track study reveals some optimistic signals which suggest consumers are starting to feel that the worst is over. Compared to 6 months ago.
Fewer consumers say that they are planning to buy more retailers’ value own label products in the next 12 months.
The % of consumers who will be shopping around for the best promotions MORE in the next 12 months, has decreased.
Fewer consumers are planning to set a weekly budget.
Only 37% o... Continue reading ...
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YOUR BUSINESS DEVELOPMENT PARTNER IN TURKEY
Turgut Ziyal, the owner of this blog, offers consultancy services for the companies planning to enter in the Turkish Food & Beverages market.
The Istanbul Consulting Co.
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About This Blog:
| getfoodnews |
| Turgut@Getfoodnews.Com |
In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document.
I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.
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