Data sourced from Seeking Alpha;
26 November 2009
Heinz, the US food company, plans to increase its marketing expenditure over the next few months, as it seeks to attract increasingly price-aware shoppers to its brands.
In the last quarter, the company's sales rose by 2.5%, to $2.67 billion (€1.7bn; £1.6bn), with the US down by just 0.5%, while emerging markets delivered a pronounced uptick, to a share of 15% of revenues overall.
Bill Johnson, chairman/ceo of Heinz, argued "even though the ...
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