French food group Danone waits a European ruling on the health benefit claims it makes on two of its best-selling yoghurts Activia and Actimel. The decision expected from the European Food Safety Authority (EFSA) is important for Danone mainly because its strategy focuses on differentiating dairy brands with a "good for you" proposition. If a negative decision appears, this could ultimately force Danone to redesign its growth model in dairy business, which made up almost 60 percent of the gr...
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