Showing category "private label" (Show all posts)

Private Label 2010 Webinar Summary

Posted by Turgut Ziyal on Wednesday, December 16, 2009, In : private label

Changing role of brands opens door to private label growth.

New research by The Hartman Group, Bellevue, Wash., found the role of brands has shifted over time, creating new opportunities for store brands to move to the forefront and "perhaps even leapfrog national brands in such critical areas as ingredients, flavors, preparation, even packaging,"

In a webinar, which was also announced in this blog, titled "Private Label 2010: Three Key Battlegrounds for Brand Loyalty," Senior Vice President o...

Private Label grows in India

Posted by Turgut Ziyal on Thursday, November 12, 2009, In : private label

A new report from Datamonitor suggests that private label products are posing a threat for FMCG companies in India.

According to the consumer survey, The Impact of Private Labels on FMCG Companies in India, consumers now perceive these store brands as offering comparable quality to national brands in addition to their value propositions.

Indian retailers are emphasising the growth of their private label brands, which is resulting in margin expansion and providing greater bargaining power i...

Private Brands in and after the recession....

Posted by Turgut Ziyal on Wednesday, November 11, 2009, In : private label

Private Brands have certainly done well in the recession. In its September issue of Times & Trends, Information Resources Inc. (IRI), reports that unit share for Private Brands grew 1.2 points for the 52 weeks ending in July, reaching 22.8% overall and 25.6% in grocery. Looking ahead, continuing financial strains for the economy and consumers mean that Private Brands will not easily relinquish any of their recessionary gains. Instead, signs point to a post-recession where “learned” sho...
Continue reading ...

Today’s Private Label is a Lesson in Branding

Posted by Turgut Ziyal on Thursday, October 29, 2009, In : private label

Private label is at something of a crossroads. Rising out of the shadows of its humble, “no-name” generic past, private label today has blossomed into a $100 billion industry. While the media and analysts are fixated on sales numbers and growth expectations another story frequently gets little air play: Private label has the freedom (and not the baggage) to seize opportunities to leapfrog name brands in such critical areas as ingredients, flavors, preparations and even packaging.

This is a...
Continue reading ...

Private Label vs. Brands

Posted by Turgut Ziyal on Friday, October 16, 2009, In : private label

An article appeared on Heart Beat, a newsletter of Hartman Group, argues that the motive behing the increasing demand for private label products may not be only the global recession we have:

"The media and industry analysts have been quick to jump on the current economic crisis bandwagon as the impetus for the recent heightened interest in private label (a.k.a. store brands) sales. They have gazed into their crystal balls to predict the success of private label and, thus, the threat to nationa...
Continue reading ...

« Back to posts

Subscribe to this Blog

About This Blog:

getfoodnews

Turgut@Getfoodnews.Com

In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document. I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.

get food news fast & accurate