Coca-Cola’s strong performance in the recession has been demonstrated with figures showing £1 bn in retail sales for ‘Coca-Cola’, ‘diet Coke' and ‘Coke Zero’ over the last year in Great Britain. It is the first ever time that the combined sales of the three Coke brands have broken through the £1 bn barrier.

The record-breaking performance comes despite the tough economic climate and fall in consumer confidence over the last year. And confirms that cash-strapped consumers are still choosing trusted and quality premium brands. Coca-Cola, with a long heritage and strong emphasis on quality and promoting optimism and happiness, has benefited strongly from this trend.

A year on year increase in sales of 4.7% was recorded across the three brands in the ‘MyCoke’ (Coca-Cola, Diet Coke, Coca-Cola Zero) portfolio with retail sales rising to £1.01 bn.

source: fmcgenews.co.uk