Two good examples of "health consciousness" trend in food business..both Frito-Lay and Campell Soup recently announced reductions in sodium content in their products:

Frito-Lay North America business unit has launched two Lightly Salted varieties of crisps for the US market.Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay's Lightly Salted potato chips, containing around 50% less sodium per one ounce serving than their original counterparts, the firm said. "Lightly Salted meets that consumer need. We will continue to build on this effort and look to deliver even more options for those consumers focused on sodium."

Campell Soup Co. has lowered sodium levels in some 21 condensed soup varieties by 25-45% on previous levels.The company said the move is the next step in its ongoing sodium reduction efforts, bringing the total number of soups that have been reduced in sodium to nearly 130 varieties."Reducing sodium in nearly half of our flagship condensed soups is a critical milestone in Campbell's long-standing sodium reduction efforts," said Lisa Walker, vice president Campbell's condensed soup, broth and Campbell's Kitchen. "Beyond simply offering lower sodium product lines, we've also made significant sodium reductions in our original soups."