Recently a group of initiators have build up a web site www.savecadbury.com  targeting to  prepare a petition for keeping Cadbury's British identity. The web site explains its aim as follows:

"We aim to have one million names on our petition to stop the takeover of a Great British Institution by a faceless American corporation before it’s too late. Do your bit for Queen and Country by adding your name to the petition below. Simply add a comment with your name and town to electronically sign. Feel free to add a message too."

The initiators send emails to many people whom they think involved in Cadbury case, asking to join in a petition.

Certainly it is difficult to understand why they call Kraft as " a faceless American Corporation" while Cadbury "with face" of whom? Technically both are similar public companies, in fact  there is a substantial amount of US investors among Cadbury shareholders.

Related to these efforts  a good remark is made by Jane Byrne in weekly comment in confectionerynews.com:

"Cadbury is not the crown jewels or Buckingham Palace, and surely does not represent God, Queen and country – it is a maker of chocolate, when I last looked.

And don’t these union jack flag wavers drive German cars to Irish pubs for Belgian beers, then travel home and grab an Indian curry or a Turkish kebab on the way, to sit on Swedish furniture and watch American shows on a Japanese TV.

Is it because the Brits love their Milk Tray?

Or is it because the ‘oversexed, overpaid, overfed and over here’ yanks should not be allowed to come in and get their greedy, capitalistic and non-altruistic paws on a national treasure.

The confectionery company is listed on the London Stock Exchange, is publicly traded and therefore can potentially be bought by any company of any jurisdiction."

The last word about these considerations is this: what is happening now to Cadbury is no different then what Cadbury was doing when acquring  Adams the American or Kent Gida, the Turkish!