According to news in Turkish press Ferrero will start production in Turkey. Ferrero has recently bought a 140 k m2 land in Manisa (an industrial city at the west coast of Turkey near to Izmir). Ferrero will invest 30 million Euros for building the manufacturing plant. Currently Ferrero imports several products to Turkey but their prime product is Kinder Surprise. Recently Nestlé Turkey has also entered into surprise egg market by acquiring 51% of Balaban and Dogan who are manufacturing "toto" branded surprise eggs. Ferrero is also one of the major buyers of hazelnut from Turkey and they have a special buying operation in Turkey for this.