I am again sharing with you a blog posting from Euromonitor Global Market Research Blog. This is about "children confectionery" and posted by Francisco Redruello. The posting starts as follows:

Confectionery targeting children is difficult to define as a category in its own right. This is because many confectionery products are consumed by adults and children alike. However, some categories, like pastilles, gums, jellies and chews, boiled sweets and chocolate with toys, are mostly targeted at children.

Children generally determine the way these products are marketed, the nature and direction of innovation as well as local and global distribution patterns.

You can read the posting from this link.