The confectionary giant Hershey has launched a new range of travel retail exclusive products including Hershey’s Kisses, Hershey’s Nuggets chocolates and Reese’s and Hershey's Miniatures.

The conical-shaped Hershey’s Kisses will be packaged in multiple variants designed for formal and informal gifts. Four varieties of the product will be offered in both box and pouch packaging. Hershey’s Nuggets chocolates are now being sold in a travel retail exclusive format initially in one variant, Milk Chocolate with Almond. Packaged in a box the company says the product has been designed for gifting. Reese’s and Hershey's Miniatures are available in the same travel retail grab-pouch format. Both Reese’s and Hershey's Miniatures exclusives will be sold from the first quarter of next year.

Its World Travel marketing manager, John San Miguel said: “We wanted a good line of 'Travel Retail Exclusives' in order to bring our well-known products to the market in a format that is convenient for travellers to pick-up and carry on their way to their destination. “We’ve got some great confectionery lines and have been working heavily with airports in terms of promotions and display. We look forward to a stronger partnership with our customers in the coming years,” he said.

source: confectionerynews.com