IRI Summary through June 13, 2010
In confectionery sales, all signs point up for the start of the summer selling season.
Candy and gum posted positive gains of 4.2% in FDMx for the fifty-two week period ending June 13, 2010. Unit sales for the same period were also up by 1% which means that with dollars and units both tracking upward, real candy consumption growth is happening. Four week sales capped at 3.4% while 12 week sales garnered a respectable 2.4% growth. The biggest growth percentage was seen in FDMW posting a solid 4.9% increase over 2009.
Fifty-two week sales figures indicate growth in many channels led by supermarkets with a 5.7% sales increase. Drug stores grew 1.6% while convenience stores experienced a 2.9% increase. The hot category leader in c-stores for the twelve and fifty-two week periods was chocolate showing double digit 11% growth in both periods.
provided under sponsorship of ADM Cocoa and Beneo Palatinit by National Confectioners Association USA
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