Japan's Meiji Dairies Corp. and fresh dairy products manufacturer Yoplait will launch yoghurt products under a common brand from March next year. Tokyo-based Meiji has signed a licence contract with the French group, which is jointly-owned by Sodiaal and PAI Partners. The agreement covers the "exclusive use" of Yoplait's brand and trademarks, "technological know-how" and dealership of products in Japan, a statement reads. Products sold under the joint brand will include fruit-flavoured yoghurt in tubes and mild yoghurt in single-serve cups.

Source: just-food.com