Nestlé has followed in the footsteps of Cadbury by announcing its flagship Kit Kat chocolate brand will be certified Fairtrade from next year.

The fmcg giant has scored a publicity coup by gaining endorsement from the Archbishop of York, Dr John Sentamu.

“The next step is to make all other produce Fairtrade where possible – in particular my own favourite, the Yorkie,” he said.

“This will depend largely on the Ivory Coast producing the large quantity and quality needed for Nestlé to deliver the product. Nestlé must be congratulated in going beyond the profit margin.”

The shift will boost sales of Fairtrade chocolate by an estimated £43m a year.

source: thegrocer.co.uk