The market for chewing gum sticks is experiencing a boom with the introduction of modern carton packs, Innovation in product and packaging design is a major driver in the gum market in particular. Indeed, a recent report from Global Industry Analysts (GIA) forecasts the global gums market to reach $20.7bn by 2015, driven by a high level of product innovation in the category, efficient distribution networks, effective large-scale promotional campaigns, and new functional gums. Sevral major packaging machine manufacturers including Loesch, GD, are getting ready for introducing high speed new gum packing machines in Interpack, the fair for food machinery and equipment to be held in Dusseldorf-Germany on May 12-18,2011. Visit fair web page here for more information.