The Indian subsidiary of the international confectionery company Perfetti Van Melle has entered the snacks business with the launch of a new range called ‘Stop Not’.

It is the first country in the Perfetti Van Melle group to diversify its product portfolio to include ready-to-eat, packaged salty snacks.

Sameer Suneja, managing director of Perfetti Van Melle India, says, “Salty snacks is a very exciting and challenging category to be in. The category has seen a lot of action in the last couple of years and has huge growth potential. We will leverage our marketing and distribution strength to provide differentiated product offerings to delight the consumer just like we have done in the confectionery segment.”

The extruded snacks come in two varieties – Fofos is a filled and non-fried product available in Happy Tomato and Mad Masala flavours, while Golz is a crunchy fried ring available in Peppy Tomato and Full Masala flavours.