Nowadays, many analysts are trying to define the consumer attitude during  post-recovery period after the economic downturn. Most of these studies suggest that the consumers have changed  their shopping behaviour like preferring private label products during the crisis period and now even after the economy hints an upward trend, they will keep these attitutes.

In this blog apart from sharing with you the most important or interesting (according to me) daily news in the food industry, I am  also trying to share with readers all analysis on consumer behaviour which I came across. One recent study by The Hartman Group looks to these findings sceptically. Their evaluation is as follows:

While there has been much discussion in marketing and analyst arenas about “a new definition of value,” “a new value equation,” or a “new value consumer,” few have specified what they mean by this new notion of value. To gain further insight, we addressed this question with consumer data drawn from a sample of 1,000 consumers. The results suggest that if there is a new value equation, it is about quality, consumption/usage and waste. Price enters the value equation as a relative lower order factor. While this finding is in opposition with current conventional thinking, we choose to frame our opinion in the hands of the data, which we plan on exploring in more exacting detail in the months and years to come.


If you like to have more insight about their research read here.