As the importance of the social networks like facebook, twitter, linkedin increase in last few years, they are now also started to be used more efficiently by marketeers...Razorfish, the digital agency, part of Publicis Groupe, surveyed 1,000 Americans in an effort to identify the characteristics of "connected consumers"..Among participants tracking brands on Twitter, 44% said access to exclusive deals was the main reason for doing so, a total that fell to 23.5% opting to link to these feeds because they were an existing customer of the brand, and 22.7% in order to view "interesting or entertaining content." Similarly, 37% of members of Facebook and MySpace that were "friends" with brands wanted to receive deals and discounts, while 32.9% regularly bought the product, and 18.2% hoped to access engaging content. Moreover, 64% of those surveyed made their first purchase of a brand because of contact made with the product via a website, microsite, mobile coupon or email.

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