Coca-Cola is taking a long-term approach when extending its portfolio, as it seeks to identify the global brands of tomorrow. For this purpose Coca Cola has a Venturing and Emerging Brands division which is staffed by approximately 15 employees, and combines the role of investor, adviser and trend-spotter.

Mr. Deryck van Rensburg, the president and general manager of this unit says that VEB exists to try to identify the next big thing and to look outside the borders of company and partner with...
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Over the past few years, an increasing number of consumers have reached for a bottle of Vitaminwater after a workout. The sports drink has emerged as a serious competitor to Gatorade and other noncarbonated beverages, so much so that Coca-Cola forked over $4.2 billion in cash to buy the brand from Glaceau back in 2007. On its July 21 earnings call, Coke CEO Muhtar Kent was particularly bullish about Vitaminwater, which is now being sold in 15 markets worldwide, including France, China and Sou...

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Coca-Cola has announced that it will serve as a Presenting Partner of the London 2012 Olympic Torch Relay (OTR) helping to spread the magic of the Olympic Games well beyond London, and inspiring communities across the UK to participate in the biggest celebration of world sport.

Coca-Cola has been continuously associated with the Olympic Games since 1928 – longer than any other sponsor – and has supported the OTR since 1992. Coca-Cola will be drawing on its unrivalled heritage of involvi...

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According to Forbes magazine, Reputation Institute, a global private consulting firm based in New York, uncovered 28 companies that have established international merit. Earlier this year it conducted a survey to assess the strength of the world's 600 largest companies (by revenue) in their home countries. Then consumers in 24 countries, from Brazil and the U.S. to Spain and South Korea, judged the 54 highest-rated companies, giving them more than 181,000 reputation ratings--from 0 to 100--on...
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Coca-Cola’s strong performance in the recession has been demonstrated with figures showing £1 bn in retail sales for ‘Coca-Cola’, ‘diet Coke' and ‘Coke Zero’ over the last year in Great Britain. It is the first ever time that the combined sales of the three Coke brands have broken through the £1 bn barrier.

The record-breaking performance comes despite the tough economic climate and fall in consumer confidence over the last year. And confirms that cash-strapped consumers are stil...
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In USA, Nestle USA, Inc. and Mars, Inc. have joined top beverage companies, health groups and the National Parent Teacher Association to support legislation that would update nutrition standards for all foods sold in the nation’s schools.

Jointly signing a letter from the American Beverage Association (ABA), along with Coca-Cola Co. and PepsiCo. Inc., the confectionery companies are in favor of expanding the U.S. Department of Agriculture’s (USDA) updating of standards for school meals a...

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Coca-Cola Co. has applied for Russian regulator approval to acquire  juicemaker Nidan Soki,

In January, it was said that Coca-Cola was considering buying a controlling stake in Nidan from private equity group Lion Capital.If approved, this acquisition will make Coca-Cola the number one player in the Russian juice market,

Coca-Cola already has a significant share in the Russian juice market through Multon, which has a nearly 22 percent market share, according to research group Business Ana...

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The world's No. 2 soft-drink maker, which on Friday closed its $7.8 billion purchase of Pepsi Bottling Group and PepsiAmericas, also said it still expected earnings to grow 11 percent to 13 percent on a constant-currency basis in 2010 from $3.71 per share last year.

Pepsi archrival Coca-Cola Co surprised Wall Street last week with a similar move to buy the North American operations of bottler Coca-Cola Enterprises Inc.

Bringing the bottlers in-house will speed up distribution to major reta...

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Brands made by Starbucks, Coca-Cola and PepsiCo are among the products that have attracted the most new customers in the US this year, according to a recent report. Market Force Information, the information and insights specialist, surveyed nearly 6,000 shoppers, in order to determine which goods had secured their custom for the first time in January 2010.

The coffee range launched into grocery stores by Starbucks last year came out on top in the tea and coffee sector, and proved twice as popu...
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The Coca-Cola Company and Coca-Cola Enterprises Inc. announce that they have entered into agreements that will strategically advance the Coca-Cola system in North America and drive long-term value for all shareholders. In addition, the parties have an agreement in principle to expand CCE's European business.

"Our 2020 Vision calls for decisive and timely action to continuously improve and evolve our global franchise system to best serve our customers and consumers everywhere. Consistent with ...
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Coca Cola France has reformulated FANTA STILL only three months after the French government approved a form of the natural sweetener. France is the first European country to approve a stevia sweetener under a rule allowing member states to approve ingredients for a limited two year period, before the European Food Safety Authority (EFSA) gives full EU approval. The French decision to give the green light to 97 per cent purity rebaudioside A (Reb A) came in September, but food and drink m...

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The drinks giant said its PlantBottle containers were beginning to hit retail shelves across the world, with a planned production target of two billion by the end of next year. Hailing the move as a “major step along our sustainable packaging journey”, chairman and CEO Muhtar Kent said Coke was the first to bring to market a recyclable PET plastic bottle made partially from plants. But company said the level of plant material in the bottle differs from country to country. “While the bio...

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The world’s leading drinks manufacturer said the homogeneous packing design would act as a “new visual identity for key brands in the company's extensive family of juice beverage” and would be implemented across all its core brands.

"The scale and magnitude of this worldwide rebranding effort is significant for our juice business," said Guy Wollaert, general manager, at Coke's global juice center. "Our new, uniform packaging design system unites key brands in our juice portfolio, incl...

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Global beverages group, The Coca-Cola Company, has told investors and analysts of their plans to more than double revenue by 2020.

The company outlined the “6 Core P’s” of its vision, which will be the focus for the coming decade. These include: profit, people, portfolio, partners, planet, and productivity. Included within these categories are goals to more than double system revenue by 2020 while increasing margins, be the leading nonalcoholic RTD business in every market and every ca...

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