The world’s leading drinks manufacturer said the homogeneous packing design would act as a “new visual identity for key brands in the company's extensive family of juice beverage” and would be implemented across all its core brands.
"The scale and magnitude of this worldwide rebranding effort is significant for our juice business," said Guy Wollaert, general manager, at Coke's global juice center. "Our new, uniform packaging design system unites key brands in our juice portfolio, incl...
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