Recently, PepsiCo has announced it will be cutting back on the levels of salt fat & sugar by up to 25% across the globe by 2015. PepsiCo is not alone in reducing the amount of salt, sugar and fats from products. Kellogg is one of a number of leading manufacturers who have been improving their health credentials by reducing the salt content across brands such as Rice Krispies and Corn Flakes and Mars have been working on reformulating Mars bars for over five years.

For manufacturers the need to...
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