Nestlé is the leading multinational company when it comes to developing marketing strategies for Muslim consumers, according to Miles Young, worldwide CEO of Ogilvy & Mather.

Speaking to Warc at the Oxford Global Islamic Branding and Marketing Forum at the Saïd Business School, Young said Nestlé had most quickly identified Muslim shoppers as an important demographic."Nestlé is probably the role model for doing this properly. It has done it out of conviction – there's a commitment in ever...
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