A study made last year by Nielsen Co.'s Bases unit found out that in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed markets. About half of consumers in Bases' survey cited in-store as their source of awareness of new products, vs. only a third citing TV. It turns out of that half of consumers who became aware of products for the first time in store, 71% became aware simply by seeing them on the shelf. And...