An article appeared on Heart Beat, a newsletter of Hartman Group, argues that the motive behing the increasing demand for private label products may not be only the global recession we have:

"The media and industry analysts have been quick to jump on the current economic crisis bandwagon as the impetus for the recent heightened interest in private label (a.k.a. store brands) sales. They have gazed into their crystal balls to predict the success of private label and, thus, the threat to nationa...
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