As the importance of the social networks like facebook, twitter, linkedin increase in last few years, they are now also started to be used more efficiently by marketeers...Razorfish, the digital agency, part of Publicis Groupe, surveyed 1,000 Americans in an effort to identify the characteristics of "connected consumers"..Among participants tracking brands on Twitter, 44% said access to exclusive deals was the main reason for doing so, a total that fell to 23.5% opting to link to these feeds ...
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