Data sourced from PR Week, Procter & Gamble, Coca-Cola; 23 October 2009
NEW YORK:
Coca-Cola, the soft drinks giant, and
Procter & Gamble, the FMCG company, are both turning to consumers in an effort to promote their products, having announced separate competitions to find bloggers who will produce and share information about their brands.
As
previously reported, Coke has stated its intention to adopt a "far more aggressive digital presence" in the future, while P&G has also
increased its outp...
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