Data sourced from Hindu Business Line; additional content by Warc staff,
27 November 2009
Cadbury, the confectionary giant, plans to greatly increase its advertising expenditure levels in India, as it seeks to drive growth in the country.
The UK-based firm posted sales of 1,587 crore rupees in the Asian nation last year, and is aiming to improve its revenue levels there by 20% on an annual basis going forward.
Currently, the typical consumer in the rapidly-developing economy eats just 54 grams ...
Continue reading ...
In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document.
I hope you find it useful. For any comments please feel free to send me an email (turgut@getfoodnews.com). You can post your comments inside the boxes appearing at the end of each posting when clicked the headline.
