Cadbury India, as part of the Kraft Foods Group, is to introduce the Oreo biscuit brand to India. The introduction marks the entry into a new category in India. “Oreo is the number one biscuit in the world by value and enjoys market leadership in many markets including the US and China,” says Anand Kripalu, president, South Asia & Indo-China, Kraft Foods, and managing director, Cadbury India. He adds, “Introducing Oreo marks the beginning of our journey in this growing category. The Ind...

Managing director Anand Kripalu said that capacity is a "challenge" for the firm and that Cadbury will be looking to "drive up volumes". Kripalu said the expansion will take place at the company's existing six facilities in India but declined to comment on investments and any additional output. Asked if Cadbury will be selling more products from Kraft portfolio, Kripalu said: "As of n...