Recent research conducted by Deloitte,  found that 74% of Americans intend to buy a greater number of items on sale during the holidays this year, while 54% will use more coupons.

Wal-Mart debuted it's festive campaign, in the form of its "Christmas Wish" TV spot, last week, and has also recently started to sell 100 toys for $10.

Kmart, the discount department store chain, launched its holiday ad platform, based around the tagline "There's Smart and There's Kmart Smart", more than a month earli...