A German court battle has put the relationship between marketer and media agency on trial as French dairy giant Danone Groupe accuses Aegis Media of failing to pass on the full benefit of discounts gained from bulk media purchases more than five years ago.

In an attempt to resolve the dispute, the Higher Regional Court in Munich has ruled verbally that Aegis Media's Carat operation in Germany must open up its books. Aegis, unwilling to reveal sensitive market information, is awaiting the wr...


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