Dairy group Danone is at the top of the list for category dominance in the European food sector, followed by Unilever and Nestle, according to a new report by Sanford C. Bernstein Research Company of USA. The researcher identifies a sustainable top line growth based on categories, markets, category dominance and execution. Holding the top position in a category is considered a major business advantage, not only because of higher sales volumes but also because it allows for improved negotiatio...
Continue reading ...