Food and drinks firms which regularly increase their investment in marketing typically see more rapid revenue and profit growth than their cautious rivals, a new study has found.
Deutsche Bank analysed the performance of 30 of the biggest companies in food and drinks industry– including
Carlsberg,
Danone,
Diageo,
Nestlé and
Reckitt-Benckiser – over the last 15 years.
It found that organisations which committed more funds to communications saw their sales rise 30% more quickly than competit...
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