From an article by STUART ELLIOTT appeared in The New York Times

At a time when many consumers are drinking tap water rather than bottled water, shopping at Wal-Mart rather than department stores and eating in rather than dining out, a high-end chocolatier is making over its marketing to better fit in with the new mood.

The Godiva brand of chocolate is introducing a campaign that carries the theme “the golden moment.” The campaign, with a budget estimated at $3.5 million to $4 million...