The gum, mints and breath fresheners market has seen sales increase over 10% since 2007 in the US, despite the recession, according to a research from Mintel. Mintel expects this growth rate to continue through 2014. According to this reaseach, the main reason behind this recession proof  characteriscis of gum and mint is their low price point and consumers' wish to have  a reward for himself or herself without spending so much.

Mintel also concludes that  innovative packaging and unique flavo...