IRI reported flat dollar sales for 2009 Halloween candy sales (officially -0.07 percent). However, overall confectionery dollar sales have increased 3.6 percent for the most recent 52-week period. Halloween candy and gum saw a late spike in sales during the four-week period ending November 1, 2009. However, sales were soft in the early Halloween selling season this year. This would be anticipated in light of the continuing difficult economic climate.
For the most recent 52-week pe...
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