A new study from Rice University’s Jones Graduate School of Business, Houston, found that Americans who believe in equality are more impulsive shoppers. And these findings have implications for product marketing tactics in countries in which shoppers are more likely to buy on impulse, the university said.
According to the study, “Power-Distance Belief and Impulsive Buying,” power-distance belief (PDB) is the degree of power disparity the people of a culture expect and accept. It i...
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