The Kellogg Company, the cereal giant has appointed advertising agency Leo Burnett to handle its global advertising business, except for the Asia Pacific region, according to sources. Leo Burnett replaces JWT Worldwide. The appointment follows a review, first reported in August, that the company was reviewing its ad agency roster in a bid to reduce the number of marketing communications suppliers it employs and cut costs.

Kellogg posted a double-digit increase in its advertising expenditure ...