Kraft is planning to increase its adspend in the second half of 2010, and will not "tolerate" the widespread use of promotions to enhance its position."Our focus has been and will continue to be on advertising and marketing investments that will build our brands for the long term," said Irene Rosenfeld, the company's chief executive.

Kraft's "priority brands" - which include Kraft Singles, Philadelphia cream cheese and Velveeta processed cheese - received a considerable share of its expenditur...
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