Kraft Foods has launched an iPad app in the US to help families expand their cooking knowledge and learn basic kitchen skills. The app, called Big Fork Little Fork, features 300 recipes, how-to videos, educational games and interactive elements to help parents involve their children at mealtime. It has been created with Meredith Integrated Marketing and its partner agency The Hyperfactory.

In autumn, Kraft Foods will partner with a group of celebrity chefs to develop chef-branded content p...