Kraft, the US food giant, is continuing to develop its presence on Apple's iPhone, as part of its broader effort to connect with consumers using mobile marketing.

The owner of brands such as Oscar Meyer Deli and Philadelphia first launched its iPhone application, the iFood Assistant, late last year, charging consumers 99 cents to download it.

Alongside a diverse mixture of recipes and videos, the device provided a range of other services, such as a virtual shopping list and a grocery store loc...
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