Mars Inc has signed a four-year sponsorship deal with the Scottish Football Association in a bid to encourage more adults to play football in Scotland.

The move follows a deal with Mars and the English FA last year and will include media partnerships with The Sun in Scotland and its existing relationship with Talksport. As part of the deal, Mars will become an ‘official partner’ to Scotland until July 2014. The focus of the relationship will be to work with the Scottish FA to encourage foo...
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