A new report from Atlanta-based retail consulting firm Miller Zell says the poor economy has made shoppers more "marketing-resistant," forcing retailers to ramp their in-store merchandising campaigns up a notch.

In “The Elements Report,” third in a series of articles based on a larger report, “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers,” the company noted that, although more consumers than ever are heading to the store armed with a shopping list, decisi...


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