Western companies have succesful trials for product localizations for entering to markets like Japan. Pepsi with cucumber flavored soft drink or McDonalds with Filet-O-Shrimp burgers are good examples.
Another good example for product localization is being executed for KitKat by Nestle again in Japan. Being a well known brand as a chocolate, Kitkat now has 19 local flavors originating from different parts of Japan, from miso to soybean these tastes serve to the regional palate.
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In this blog I try to compile the news related with food industry. This includes food companies, retailers, ingredients, regulations, mergers&acqusitions and others. In each post I try to designate the source of the news and add a link to the original document.
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