Nestle SA subsidiary in US has agreed to drop advertising claims that its children's drink BOOST Kid Essentials prevents colds and flu, the Federal Trade Commission said on Wednesday. The FTC, which pursues deceptive advertising, took issue with claims that BOOST prevented colds and flu by strengthening the immune system, focusing on advertisements for a drink embedded with probiotic bacteria.

"Nestle's claims that its probiotic product would prevent kids from getting sick or missing school ...


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