Data sourced from MediaPost/BrandWeek; 21 October 2009
CINCINNATI: Brands must be "purpose-driven", and have a clear sense of the role they play in the lives of consumers, according to
Melanie L. Healey, group president of
Procter & Gamble's global feminine and healthcare operations.
AG Lafley, P&G's chairman, has long emphasised the importance of understanding that the "
consumer is boss," while
Jim Stengel, the company's former cmo,
similarly argued that a "rich relationship" is key to succe...
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