PepsiCo is undertaking a major innovation drive seeking to rejuvenate some of its leading brands and tap in to the latest communications technology.

Quaker, which was acquired by Pepsi for $13.8bn (€10.6bn; £8.7bn) around a decade ago and currently delivers $2bn in annual revenues, is one of the brands that will be the subject of a heightened focus. As well as protecting Quaker against the challenges from low-cost and own-label alternatives, this effort also hopes to encourage more people t...
Continue reading ...